Smell is a powerful sense. It can evoke so many emotions and memories, which is why people react to a scent. Yet it is difficult to integrate in packaging; how does one print scents? Actually, Scentisphere solved the challenge of combining scent and packaging. In 2002, Jim Berard, CEO of Scentisphere, came across a company in Europe that was able to micro acencapsulate fragrance oils, turning the oils into a very fine powder. Berard saw the potential, and quickly got to work. “Some of thei...